Resources

Today, consumers are inundated with marketing messages. In order to stand out, targeted direct marketing campaigns that feature multiple channels like direct mail, personalized URLs (PURLs) and triggered emails is almost mandatory. This case study shows how bringing these direct marketing channels together can create positive impact and a higher ROI.

Integrated direct marketing campaigns are becoming the mandatory practice in order to drive the highest return on marketing investments. This case study explains how the use of direct mail, email, social media and personalized URLs (PURLs) helped to drive double digit-response rates.

Independent dealer networks are common within many large organizations. However, it can become difficult for corporate teams to adequately support these networks due to the complexity of their structure and individual needs. This case study shows the power and benefits of a web-to-print solution that allows for the dealer to create and fulfill a variety of marketing solutions including direct mail, sell sheets, billboards and more.

In many retail marketing environments, a one-size fits all approach is used, but it comes with limitations. The need to create more individual market-specific materials for in-store is necessary in many cases, but for the corporate marketing/design team, it can be overwhelming to fulfill requests. This case study illustrates the power of personalized direct marketing collateral solutions that are created by the end-user, which reduces print production costs and turnaround time.

The real estate market can be cluttered and often times, the marketing materials look like a sea of sameness. This case study demonstrates the power of personalized web-to-print direct marketing tools and shows how sales and marketing teams can easily create more relevant direct mail and collateral pieces that allow the prospect a better experience, as well as a higher ROI.